SUMMARY
Strategic and hands-on marketing leader with 10+ years of experience driving brand and sales growth through integrated campaigns, creative design, and data-driven storytelling. Adept at building awareness, engagement, and loyalty. Known for transforming complex information into compelling, on-brand messaging.
EDUCATION
ILLINOIS STATE UNIVERSITY, M.S., Communication
Concentrations: Leadership, Organizational Communication
GPA: 3.9
MARIST COLLEGE, B.A., Communication & Media Arts
Concentrations: Communication Studies & Public Relations
Minors: Psychology & Global Studies
GPA 3.8
SKILLS
Digital Marketing, Content Development, Social Media Strategy, Copywriting, Editing, Instructional Design, Curriculum Design, Teaching (in-person & virtual), eLearning Authoring Tools (ArticulateRise), Website Design, Video, Audio & Digital Production Knowledge, Strategic Thinking
EXPERIENCE
MARKETING MANAGER
Karma Water, Rochester, New York
March 2023-Present
Manage marketing for an international CPG brand, leading strategic planning and execution across digital, email, print, events, PR, and influencer channels.
Collaborate closely with sales teams and leadership to set marketing strategies that drive measurable results.
Led three new product launches, directing all go-to-market planning from pre-launch to post-launch optimization.
Develop sales and training materials, including videos, graphics, point-of-sale assets, and presentations that strengthen relationships with key retail and distributor partners.
Manage a multi-million dollar annual marketing budget, analyzing campaign performance to optimize spend and profitability.
Provide creative direction and hands-on design (Illustrator/Photoshop/Canva) for high-impact campaigns, ensuring cohesive and compelling messaging across all channels to drive awareness and customer engagement.
HEAD COACH
Rochester Renegades Rugby Club, Rochester, New York
March 2023-Present
Fosters an inclusive team culture, prioritizing the development of women and non-binary athletes both on and off the field
Spearheaded the team's historic journey to their first championship appearance at the 2023 CanAm tournament, showcasing strategic coaching and leadership skills
Successfully guided the team through a groundbreaking inaugural season in D2, achieving significant milestones and setting a standard for excellence
CONTENT DEVELOPER
Magnifi U, Rochester, New York
September 2021-November 2022
Researched, wrote, and managed the production of 40+ personal and professional development courses for an EdTech start-up eLearning platform
Collaborated with cross-functional teams to develop and execute marketing projects
Strategized social media content, leading to 600+ posts across multiple platforms, resulting in 4.92 million impressions
Designed and created digital/multimedia assets in compliance with brand voice and style
FACILITY DIRECTOR & COACH
D1 Training, Fairport, New York
August 2020-September 2021
Responsible for overseeing daily operations, lead generation, membership sales, and retention
Conceptualized and created all sales and marketing assets (print, multimedia, & digital)
Developed and maintained business processes, training assessments, and reporting procedures (statistical and financial)
Managed the facility's marketing automation system, CRM, and POS platforms
Conducted local marketing activation initiatives to generate over $255,000 during the first 10 months of opening a new fitness facility during the COVID-19 pandemic
EVENTS & MARKETING MANAGER
Still North Books & Bar, Hanover, New Hampshire
December 2019-September 2020
Designed marketing, social media, and email campaigns for an independent local bookstore
Launched and managed online store generating $60,000+ in the first three months helping to keep new store open during the pandemic
DIRECTOR & CO-FOUNDER
Varsity Rugby Academy, LLC, Hanover, New Hampshire
April 2019-September 2020
Co-founded and directed a youth athletic camp, leading brand development, website design, and digital marketing strategy to drive enrollment and awareness
Created all marketing materials—including logo, email, and social media content—launching campaigns that attracted athletes from across the U.S. and internationally
Managed end-to-end operations, including scheduling, logistics, and communication with parents and partners, ensuring a seamless participant experience
ASSISTANT COACH
Dartmouth College, Hanover, New Hampshire
March 2019-September 2020
Assisted with the design and implementation of practice and game strategy to mentor and develop over 30 NCAA DI varsity athletes
Created visually engaging materials and maintained all team social media accounts in compliance with school branding and voice, increasing organic followers by 25%+
ESL TEACHER
EF Sydney & International House, Sydney, Australia
February 2018-February 2019
Designed and delivered engaging, informative lessons to multicultural groups of immigrant students ranging from beginner to advanced English level
Differentiated teaching methods to meet each student’s ability and learning style
TRAINING & EDUCATION MANAGER
USA Rugby, Lafayette, Colorado
July 2015-February 2017
Launched the organization's first learning management system to increase education access for 120,000+ members and managed CRM platform for all coaches in the U.S
Scheduled and facilitated course logistics for 100+ in-person educational clinics annually
Trained, certified, and managed 100+ World Rugby educators across the country
OUTREACH MANAGER (Contract)
Rugby Illinois, Bloomington, Illinois
January 2015-May 2015
Created marketing and promotional materials for school programs, educators, & parents
Developed the organization’s presence through social networking in the rugby community
COMMUNICATION INSTRUCTOR
Illinois State University, Bloomington, Illinois
August 2013-May 2015
Designed lessons, exams, curriculum, and learning assessments for public speaking course
Onboarded, trained, and developed department first-year teachers
