Curiosity-Fueled. Connection-Driven
I’ve always believed the best marketing starts with empathy. Whether coaching on the rugby field or leading a brand campaign, my approach centers on understanding people — what motivates them, what inspires them, what they need to thrive.
After over a decade of experience spanning brand strategy, influencer partnerships, DTC growth, and creative development, I’ve built a career helping brands turn their purpose into performance.
When I’m not crafting campaigns, you’ll find me on the sideline of a rugby match or wrangling life with my partner Nick, our daughter, and our goldendoodle.
I am inspired by the future and what could be.
Faced with any given scenario, I can quickly pinpoint trends, notice problems, or identify opportunities others overlook.
I'm comfortable breaking the ice and making connections with anyone and everyone. I can easily boost others' confidence levels and empower them to overcome obstacles, acquire new skills, gain knowledge, or reach lofty goals. By studying the unique qualities of individuals, I have a gift for figuring out how people who are different can work together productively.
Because of my strengths, I am emotionally attuned to what is going on in my own and others’ lives. I am intuitive and work diligently to involve everyone in activities and projects.
Adapted from my personalized 2022 Gallup Strengths Insight Guide©
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